📋 Proposal for Instagram Growth Plan

Client: Dr. Utkarsh

🎯 Package Details

• 60 Reels (educational + engaging)

• Motion Graphics + B-Rolls (to enhance clarity & storytelling)

• Video Quality: High

🎁 Free Benefits

• ✅ Free Thumbnail for every reel

• ✅ 3 Custom Graphic Designs of your choice

• ✅ This full Instagram Growth Blueprint document

💰 Pricing

• Original Price: ₹17,000

• Discounted Price: ₹5,800

Payment Terms:

• 40% Advance Payment

• 10% after completion of 30 reels

• 50% after the month is complete

📘 Instagram Growth Blueprint for Dr. Utkarsh

This blueprint is designed to help you grow your Instagram account strategically. It focuses on content delivery, clarity, and reach.

1. Pre-Recording Setup & Mindset

Before recording, do these steps to maximize clarity and confidence:

• Define your key message

  → Ask: “What is the one main takeaway I want viewers to remember?”

• Structure every video (short or long)

  → Format: Hook → Key points → Conclusion / Call to Action

• Voice & body warm-up

  → Humming, lip rolls, tongue twisters (2–3 minutes)

  → Stretch shoulders & neck for relaxed posture

• Breathing practice

  → Diaphragmatic breathing (deep belly breaths, not chest)

  → Take a calm inhale before each major point

• Emotional check

  → Decide tone: Empathetic? Excited? Authoritative? Conversational?

• Environment setup

  → Record in a quiet, non-echo room (carpet, curtains, cushions help)

  → Keep a glass of water nearby

• Sticky note reminder near camera

  → “Smile in first 3 sec”

  → “Pause after each point”

  → “Look into the lens, not screen”

2. Delivery: Voice, Emotion, Breathing, Expression

Speak with emotions & tone variety

• Use vocal variety: change pitch, pace, and volume for impact

• Highlight important words (e.g. medicine names, outcomes)

• Use contrast: “This is not complicated — it’s simple”

• Match facial expression & hand gestures with what you say

Breathing & pacing

• Inhale briefly before each sentence

• Insert micro-pauses after important points

• Speak at a pace where both students and general audience can follow

Practice drills

• Record one line in 3 styles: neutral / excited / empathetic → listen back

• Gesture mapping: plan hand movements for emphasis

• “Talking to a friend” mindset → camera = curious student / patient

3. Technical / Gear Setup

🎤 Microphone Options (Budget to Premium):

• BOYA BY-M1 (₹325) → budget, wired, widely used

• BOYA BY-M1 Pro (₹800–900) → upgraded, gain control

• Sony Stereo Lavalier (~₹1,900) → clear stereo capture

• Hollyland Lark M2 Wireless (~₹11,500) → wireless, professional setup

• Rode Lavalier (~₹20,000) → premium, for long-term use

• Wireless budget lavs (~₹399) → cheap, but reliability varies

💡 If you don’t want a mic right now → Use mobile mic, but:

• Keep phone 20–30 cm from face

• Record in a quiet room with soft furnishings

• Speak clearly, reduce background noise

🔑 Mic placement tip: Clip lav mic 15–20 cm below chin, with foam cover.

4. Content Strategy

Short vs Long videos

• Short videos (Reels, 30–60s):

  → Quick tips, myths vs facts, “Did you know?” hooks, trending formats

• Long videos (2–10 min):

  → Detailed case discussions, mechanisms, patient stories

🔁 Suggested mix: 2 short + 1 long video per week

Hook & flow

• Start with a hook question / surprising fact in first 3 seconds

• Deliver 2–3 crisp points

• End with takeaway / save this / comment below

Language style

• For medical students:

  → Use technical names, deeper explanations

• For general audience:

  → Use this flow:

  Medical term → simple explanation → technical detail

  Example:

  “This drug is Metformin. It lowers blood sugar by helping your body use insulin better (so sugar doesn’t build up). Technically, it activates AMP-kinase in the liver.”

• Use analogies (thermostat, lock & key, etc.) to simplify concepts

Hashtags & reach

• Use 8–12 relevant hashtags:

  • General: #DoctorLife #MedicalEducation #Medicine #HealthTips

  • Specific: #Pharmacology #Pathophysiology #ClinicalPearls

  • Audience: #MedStudent #FutureDoctor #HealthcareIndia

  • Awareness: #WorldHeartDay #DiabetesCare

• Add captions with keywords like:

  → “how metformin works”

  → “medical student tips”

  → “explained for everyone”

5. Thumbnails, Captions & Posting Routine

• Thumbnails (handled by your designer)

  → Face close-up + 2–4 word bold text (“Drug X Explained”)

  → High contrast, clean, consistent branding

• Captions

  → First line = hook / curiosity (“Most students miss this about Drug X…”)

  → Body = 2–3 simple lines, add call to action (“Save this tip,” “Share with a friend”)

• Posting

  → Pick 3 best time slots & test (often evenings work best)

  → Maintain consistency (3 posts per week minimum)

• Analytics

  → Track: retention, saves, shares, comments

  → Review monthly → double down on what works best

✅ Action Plan for Dr. Utkarsh

1. Pre-record prep → outline, breathing, emotional tone

2. Delivery → vocal variety, pauses, gestures, conversational style

3. Audio setup → Choose BOYA BY-M1 (budget) or stay with phone for now

4. Content → mix short tips + long explanations, adapt language for audience

5. Hashtags & captions → smart tagging, hooks in first line

6. Consistency → post at least 3 times a week, review performance monthly

✨ With this package & blueprint, Dr. Utkarsh can steadily grow his Instagram — building authority among students and the general audience while reaching more people with valuable medical insights.